• Identity: Feldschlösschen Beverages Ltd. is Switzerland’s most innovative brewery and leading beverage retailer. Our brands vouch for quality, pleasure and zest for life. Our action is guided by consistent market- and customer orientation. Professionalism, courage for advancement and flexibility are the main pillars of our success.
     
  • Core business: Our core business is the marketing, production and the Swiss-wide distribution of our own brands. We complement our range with further leading beverage brands. As the innovative market leader we set the trends and determine the market development.
     
  • Consumers and customers: The needs of the consumers and our customers determine our action. Their enthusiasm ensures our growth and success. In the collaboration with our customers and suppliers we are guided by the principle of long-term, profitable partnerships. Our appearance bears witness to expertise, cordiality and commitment.
     
  • Members of staff: We embody a progressive personnel policy and a responsible leadership. Our interaction is shaped by mutual respect and openness. We act with initiative, on our own responsibility, with fairness and commitment in the interest of the company as a whole. We work in efficient, customer-oriented teams.
     
  • Profitability: We orientate ourselves by operating profit. With the top quality of our products, performance orientation at all levels and professional leadership we take profits and achieve growth. We continuously develop our company, increase its value and strengthen its market position.
     
  • Growth: We expand through directed measures. We are convincing in our markets and stand out from the crowd through our comprehensive creation of value. We will always have to be faster and better than our competitors.
     
  • Responsibility: We are conscious of our market, social and environmental responsibility and act accordingly. We cultivate the active dialogue with our environment and provide information quickly and openly, both within the company and externally. We are all ambassadors for the secret of Feldschlösschen.