Carlsberg becomes co-sponsor of the Swiss national football team 

Carlsberg becomes a new co-sponsor of the Swiss national football team. Feldschlösschen Beverages Ltd., which produces the brand Carlsberg for the Swiss market, signed a four year contract with the Swiss Football Association. In signing the contract, Feldschlösschen Beverages Ltd. also had the forthcoming European Championships in mind, as Carlsberg is an official sponsor of both EURO 2004 in Portugal and EURO 2008 in Switzerland and Austria. In recent years Carlsberg has established itself as a sponsor in international football. “Now Carlsberg is to be positioned as "the football beer" in Switzerland too”, says Erwin Flückiger, CEO of Feldschlösschen Beverages Ltd. In an initial step, the beer on sale and the (perimeter) advertising at the football grounds in Basle and Geneva was therefore already changed from the brand Feldschlösschen to Carlsberg. And Carlsberg also supports the first division teams of Basle, Servette (Geneva), Aarau and Thun.