«Feldschlösschen Alkoholfrei» instead of «Schlossgold» 

In consequence of the new alcohol limit for the road traffic (0.5‰ instead of 0.8‰) by this year, Feldschlösschen is expecting an increase of the consumption of non-alcoholic beers. To take advantage of this trend, the leading Swiss brewery has improved the recipe of its non-alcoholic beer, to ensure an even better beer taste. At the same time, «Schlossgold» has been changed to «Feldschlösschen Alkoholfrei» (Feldschlösschen non-alcoholic). «The new name allows a more direct and clearer communication that the product is a non-alcoholic beer», says Tobias Lang, Junior Brand Manager of Feldschlösschen. The previous name «Schlossgold» stays on the label during the lead time as a subtitle. «‹Feldschlösschen Alkoholfrei› completes the range of Feldschlösschen lager beers and offers together with ‹Feldschlösschen Original› and ‹Feldschlösschen 2.4› (with only 2.4% alcohol by volume) the same beer enjoyment by different alcohol levels», explains Tobias Lang. Although there is a lower alcohol limit now, with «Feldschlösschen Alkoholfrei» drivers do not have to abandon their lager-beer. «Feldschlösschen Alkoholfrei» is now available in bars, restaurants and in the beverage- and retail business.