Organisational and logistic competence proven all over Switzerland.
Feldschlösschen draws a positive balance of Euro 08: The sales of beer have been considerably increased by 20% in June 2008 compared to the period of the previous year. Besides the brand Carlsberg also sales of the brands Feldschlösschen, Cardinal, Warteck, Hürlimann, Gurten and Valaisanne have been increased. Feldschlösschen also rates the fact, that the enterprise has optimally mastered the logistic challenge of Euro, as a success: the numerous viewers of the public viewing events as well as thousands of thirsty soccer fans in gastronomy all over Switzerland have always been supplied with sufficient fresh and chilly beer.
The official fan zones and the numerous big and small public viewings all over Switzerland will still remain open to the public until Sunday. However after the final Euro match in Switzerland today Feldschlösschen draws a first balance: "We are very satisfied with sales of beer at Euro and succeeded to even exceed our ambitious targets ", declares Thomas Amstutz, CEO of Feldschlösschen.
The sales of Feldschlösschen beer during the "Euro month" June has been 20% higher than in the period of the previous year. Thereof 50% each were achieved in retail business and in gastronomy (including public viewing events). The total effect of Euro (including promotion in gastronomy and retail trade in the weeks before Euro) is estimated by Thomas Amstutz to be a plus of around 50 000 hectolitres for his enterprise.
Thomas Amstutz gives two reasons for the good results: "The peaceful and colourful spirit of the public viewing events all over Switzerland as well as the fantastic Dutch fans." The negative factors – the initially bad weather and the early retirement of the Swiss national team – have been more than compensated by that.
Successful Portfolio Strategy: also Swiss brand beers winning
Of course also during Euro Feldschlösschen supplied gastronomy clients all over Switzerland with its whole portfolio of beers. Hence also the brands Feldschlösschen, served in the UBS-Arenas, and Cardinal as well as the regional beers Warteck, Hürlimann, Gurten and Valaisanne were growing thanks to Euro.
Chilly Beer – any time and anywhere
"At Euro we have proven our comprehensive logistic competence all over Switzerland very successfully", Philipp Wetzel, overall person in charge for the project Euro 08 at Feldschlösschen reports. "Even at the huge run of Dutch fans in Bern and later on in Basel we were able to supply sufficient fresh, chilly beer and festival material in the fan zones and fan miles at any time."
The enterprise Feldschlösschen and Tranquillo Barnetta were engaged in responsible handling of alcohol. The biggest brewery of Switzerland and the star of the Swiss national team appealed soccer fans in posters and a spot, which was shown in all UBS-Arenas before each match, to drink „reasonably“. Exceptionally pleasant through the eyes of Feldschlösschen: the spirit in the Swiss fan zones, fan miles and UBS-Arenas was extraordinary good and there have been no major security problems.
Feldschlösschen, affiliate of the EUROTOP sponsor Carlsberg, produces and supplies the beer for all eight stadiums of Euro 08 in Switzerland and Austria as well as all official fan zones of the host cities in both countries. Furthermore during Euro Feldschlösschen serves UBS-Arenas in 16 Swiss cities, other 100 huge and small public viewing events all over Switzerland as well as its 25'000 registered customers. As a beverages company with a logistic network all over Switzerland and comprehensive know-how in the organisation of huge events Feldschlösschen is the ideal partner of Euro 08.