Hürlimann Hammer: «Man’s best Choice» 

The Hürlimann beer brand is launching a new product: «Hürlimann Hammer» has a golden colour, and a slightly fruity taste. It has an alcohol content of 5 % and will be available in restaurants and bars as from the end of February. With the new Hammer beer, Hürlimann continues to reposition itself in the Swiss beer market as “man’s best choice”. The relaunch of the Hürlimann brand was recently started with a new advertising campaign that focuses with a lot of humour and subtle irony on typical male habits and behaviours.