Massimo Di Dia is taking over the management of the marketing division at Feldschlösschen, Switzerland’s leading brewery. He will have the overall responsibility for Feldschlösschen’s marketing portfolio, which is comprised of 12 beer and two mineral water brands.
Feldschlösschen has appointed Massimo Di Dia (36) as the new Head of Marketing and member of the company's executive management with effect of 1 May 2010. Massimo Di Dia, who grew up in Olten, has an excellent record of achievement: From 2003 to 2005 he was employed as Senior Brand Manager at Feldschlösschen; subsequently the Carlsberg Group, Feldschlösschen’s parent company, assigned him to its Headquarter in Copenhagen. There Massimo Di Dia served as Corporate Business Development Director, and within the marketing division of the Carlsberg Group, he was responsible for the international positioning of the brand Carlsberg as Global Brand Director. At present he spearheads marketing and sales development across the Western Europe region as Vice President Commercial, Western Europe. Prior to working at Feldschlösschen, he held a global marketing position at Johnson & Johnson and worked in the marketing division at Wernli.
«With Massimo Di Dia we were able to secure our preferred candidate for the position of Head of Marketing», Thomas Metzger, Feldschlösschen’s CEO is delighted. «Massimo Di Dia possesses both great international experience and an excellent knowledge of the Swiss beer market, our company and our brands.»
Massimo Di Dia is succeeding Marlis Ackermann at Switzerland’s leading brewery, who left Feldschlösschen at the beginning of the year. He will have the overall responsibility for Feldschlösschen’s marketing portfolio, which is comprised of 12 beer brands (including Feldschlösschen, Cardinal, Carlsberg and 1664) and two mineral water brands (Rhäzünser, Arkina). Around 40 employees work in the marketing division at Feldschlösschen.