30.01.2005 08:00
The TV commercial for «Rhäzünser Plus» has won an international price at the renowned New York Festivals: Among over 3000 entries from 58 different countries, the «Rhäzünser Plus» commercial has been awarded a silver medal in the category «TV, Cinema and Radio Advertising». The campaign created by the advertising agency Spillmann/Felser/Leo Burnett shows - with a sense of humor - a combination of the mountainous region of origin of Rhäzünser and the lemon flavour of the new product. «Rhäzünser Plus» is a sparkling mineral water with a fruit juice content of 4% and is available in two flavours: lemon and peach. With «Rhäzünser Plus», Feldschlösschen Beverages Ltd. is for the first time producing a so-called near-water drink (mineral water supplemented with vitamins and other nutrients). The product innovation is low on calories and contains six essential vitamins. «Rhäzünser Plus» was launched last summer.