Please drink responsibly

The Feldschlösschen company is conscious of its social responsibility as Switzerland's leading brewery and campaigns for alcohol consumption in moderation.

Feldschlösschen welcomes the present laws for the protection of adolescents and campaigns for compliance with these.
Feldschlösschen is against against excessive alcohol consumption.

The Feldschlösschen company has implemented various voluntary measures:

Beer pricing policy: For several years Feldschlösschen has offered non-alcoholic and alcohol-reduced beers at considerably lower prices than "regular" beers. With this graded pricing Feldschlösschen makes an active contribution to the conscious handling of alcohol.
Code of conduct of the Swiss Breweries’ Federation SBV
Code of conduct ‘Kodex Euro 08’ (including consistent criteria for the sale of alcohol, commitment to compliance with the measures for the protection of adolescents)
In the run-up to the Euro 2008, Feldschlösschen launched a campaign, in which Swiss national football team player Tranquillo Barnetta promoted consumption in moderation: “Please drink responsibly”.