The mission of Feldschlösschen Beverages is based on seven principles:
|
 |
Identity: Feldschlösschen Beverages Ltd. is the leading Swiss beverages company. Our brands stand for quality, enjoyment and joie de vivre. Our actions are guided by a consistent market and customer orientation. Professionalism, the courage to develop and flexibility are the main pillars of our success. |
|
|
Core business: Our core business is the marketing, production and distribution, throughout Switzerland, of our own brands. We will extend our product range by adding further leading beverage brands. As the innovative market leader, we set the trends and determine what happens in the market. |
|
|
Consumers and customers: The needs of consumers and of our customers determine our actions. Their enthusiasm assures our success and growth. When collaborating with our customers and suppliers, we are guided by the principle of a long-term profitable partnership. Our behavior is testimony of our competence, friendliness and commitment. |
|
|
Employees: We boast a progressive human resources policy and a responsible style of management. Our contact with employees is characterized by mutual respect and openness. In the interests of the company as a whole, we act with initiative, responsibility, fairness and commitment. We work in high-performance, customer-oriented teams. |
|
|
Profitability: We are results-oriented. With the top quality of our products, a performance orientation at every level, and professional management, we will achieve profits and growth. We are continuously developing our company, increasing its value and strengthening it on the market. |
|
|
Growth: Our growth comes from focused activities. We are convincing in our markets and stand out from the others thanks to creating comprehensive value. We will always have to be faster and better than our competition. |
|
|
Accountability: We are aware of our responsibility toward our markets, society and environment, and we behave accordingly. We cultivate an active dialogue with those around us and provide information quickly and often, both within the company and to the wider world. We are all ambassadors of the secret of Feldschlösschen. |
